When Is A Good Time To Outsource Your B2B Appointment Setting

Determining when the right time to begin your demand generation campaign is essential when building your company’s pipeline.  Budget, quarterly goals and timeliness of your message must all be taken into consideration prior to beginning your calling campaign.  A great campaign has been well conceived and is an overall part of the company’s strategic goals.  

Every campaign requires a “ramp-up” time.  Each company knows their closing cycle and must plan to launch the campaign to build opportunities for a specific timeframe or quarter. Furthermore, timeliness of the message is also critical.  Are you in a highly competitive environment?  If so, how can you differentiate your value proposition?  Do you have a well defined vision of your target audience?  Why would your prospect choose you over the competition?  These are all questions that should be considered prior to calling. 

But is NOW the time to start your campaign?  If your current flow of leads and your existing pipeline will not support your company’s revenue goals, now is the time!

Contact Intelemark to find out how we can customize a campaign to meet those needs.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: